Basic Description
An organization or department’s statement describing how they will operate to achieve their vision. These are the actions and behaviors necessary to transition from today into the future.
A mission statement is a concise declaration of an organization’s core purpose and values. It defines what the company or department stands for, what it aims to achieve, and how it serves its customers or stakeholders. It should inspire and guide decision-making within the organization, focusing on delivering value and making an impact. An effective mission statement is clear, actionable, and aligns the team with a common goal, driving both long-term vision and daily operations.
Additional Details
While the vision defines where the organization is headed, the mission outlines how it plans to get there. The mission is the organization’s core purpose, the reason it exists beyond simply making a profit. It answers the question: “Why do we exist?” A well-crafted mission defines the organization’s role in the marketplace or community and serves as the foundation for decision-making and prioritization. The mission gives employees a sense of belonging and purpose, linking their daily tasks to the larger impact the organization aims to make.